FOR IMMEDIATE RELEASE
Metro Centre springs into a new era of Peoria retail
Peoria’s most recognized shopping center plans makeover and launches new advertising campaign – “Shop with someone you know.”
Focus on community meeting place with events like Peoria Farmers Market and Susan G. Komen Race for the Cure
PEORIA, IL – April 7, 2008 – This year, Metro Centre is taking “spring forward” to a whole new level. The iconic hometown shopping center is giving Peorians even more reasons to shop local with a new look, a new advertising campaign, an impressive line-up of special events benefiting local organizations and several new retailers.
A true Peoria original, Metro Centre has remained locally owned and operated for more than 30 years. As Peoria’s hometown shopping center, Metro Centre is well-known for its unique selection of local shops and restaurants, extremely friendly service and its role as a community hub for more than three decades. The new look and communications are designed to underscore the truly unique experience of shopping at Peoria’s “homegrown” shopping center.
Metro Centre owner Eric Brinker, whose grandfather started Metro Centre, says he is extremely proud of what Metro Centre has done for the community over the years and excited about kicking off a new era.
“Against the backdrop of new big box malls and chain restaurants it was time for us to identify our next chapter,” Brinker said. “More than ever, people want a place where they can meet, shop, enjoy a meal, or just pass a lazy Sunday afternoon and know that they’ll be getting the personal attention they expect from a place that they’ve grown up with.”
That spirit is embodied in the new advertising campaign, which launches April 15. Called “Shop with someone you know,” the campaign was developed by Metro Centre in partnership with The Ad Store New York.
“The tone of the ads is conversational,” Brinker said. “And the look really embodies the fact that Metro Centre has deep roots in Peoria.”
The campaign includes a new logo, which includes a representation of a tree. Brinker says the tree stands not just for Metro Centre’s “roots” in the community, but also continuous growth and the thriving city that Metro Centre serves. The tree also emphasizes the natural, open-air setting and the park-like atmosphere, which will be expanded during renovations.
Planned landscaping will include the addition of more trees, many more plants in planters and all new park benches to take it all in. The roof will be entirely repainted, all awnings will be replaced and the parking lot will be completely resurfaced.
A new, backlit LED sign will carry ads as well as Amber Alerts and other emergency or community information to the approximately 50,000 cars that pass the sign on University Street every day. Metro Centre is the first shopping center in Peoria to feature this technology.
In keeping with the community theme, Metro Centre is planning an ambitious slate of community events, starting with the return of the Peoria Farmers Market – the longest running, largest covered farmers market in the city. Featuring more than 30 stalls with fresh fruit and vegetables, certified organic and “no spray” produce, fresh pastas and sauces, flowers and plants, plus crafts, it’s an event unlike anything else. Metro Centre will donate a portion of the proceeds to Heart of Illinois Harvest, a food rescue program that feeds needy Central Illinois families. On June 7, July 12 and September 27, shoppers who donate canned goods to Heart of Illinois Harvest will receive a free reusable “green” tote bag, courtesy of Metro Centre.
Metro Centre is also the headquarters for the Susan G. Komen Race for the Cure, which will be run May 10.
Metro Centre has been close to the heart of Peoria for more than 30 years. The new Metro Centre will build on the qualities that have made it such a success – friendly faces behind the registers, the unique selection of stores and a commitment to friendly, personal service.
Metro Centre Spring & Summer Calendar of Events
April 20 – Adopt A Trail, benefiting the trail that connects Metro Centre to Lakeview Park
April 26 – Metro Centre 1st Annual Dog Show
May 1 – Farmers Market Opening
May 10 – Susan G. Komen Race for the Cure
June 7 – Farmers Market Season Kick-off
July 12 – Metro Fest Sidewalk Sale
Sept 27 – Metro Fall Fest
Oct 4th – StoryCorps Block Party
Jason Fuller / Diana Williams